The Demo Site

Many retail mailers are trying to adjust to the prospect of the five day delivery week looming in the near future. Arandell Corporation a distributor of catalogs and custom publications, recently posted about the pros and cons of the change.

The following is an excerpt from the article:

"With no delivery on Saturday; Monday and Tuesday will be heavy-volume days for the mail carriers. More than likely Wednesday thru Friday will become your preferred in-home days. Because this will be an overall industry change, suppliers and printers (such as Arandell!) will need to adjust quickly and seamlessly.

For retailers, the story is a bit different. Often our retail clients have specific events, with specific in-home date goals. If the USPS does eliminate mail on Saturdays, retailers will also need to change their event days. This is additional work for retailers that will affect their entire marketing strategies."

Read the full article

August 16, 2009